Publicação
Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
| Resumo: | LG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs. |
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| Autores principais: | Alves, Joana Teixeira De Melo Almeida |
| Assunto: | Marketing Integrated marketing communications Brand identity B2c marketing Lg Brand elements Brand identity prism |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | LG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs. |
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