Publicação
Strategic business models in the online food delivery industry - introducing the -order-cook-delivery- business model
| Resumo: | This work aims to analyze business models(BM)in the online food delivery(OFD)industry, specifically tailored to ready-to-eat food, and give clear recommendations for improvement. It introduces the business model innovation of the “order–cook –delivery” model. A detailed explanation of the business model and differences to the existing “order & delivery” and “fully integrated” business models will be highlighted. Furthermore, this thesis highlights advantages of the business model innovation and proposes a profound implementation to maximize benefits from the innovation. In addition, three strategic adjustments support this project to improve BM in the OFD industry. |
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| Autores principais: | Scheiwe, Florian |
| Assunto: | Strategy Business model Business model innovation Multi-sided platforms Network effects Online food delivery Strategy innovation Strategic business models App |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This work aims to analyze business models(BM)in the online food delivery(OFD)industry, specifically tailored to ready-to-eat food, and give clear recommendations for improvement. It introduces the business model innovation of the “order–cook –delivery” model. A detailed explanation of the business model and differences to the existing “order & delivery” and “fully integrated” business models will be highlighted. Furthermore, this thesis highlights advantages of the business model innovation and proposes a profound implementation to maximize benefits from the innovation. In addition, three strategic adjustments support this project to improve BM in the OFD industry. |
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