Publicação
Geographical expansion and market entry strategy - a practical approach for eco wheat-collection B.V
| Resumo: | The Dutch start-up ECO Wheat B.V. missed its sales turnover target during the COVID-19 pandemic and aims to gain market share, revenue growth and cross-border recognition. As a solution the company decided to expand internationally with its new product line of sustainable biodegradable granulates, targeting manufacturers operating in the plastic industry. Therefore, a geographical expansion and market entry strategy has been developed as an objective of this work project using qualitative and quantitative research methods. The analysis defines Germany as the most suitable target for the expansion and provides a blue print on how to strategically enter the newly defined market. |
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| Autores principais: | Decker, Leona |
| Assunto: | Business strategy Geographical expansion Market entry Business growth |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The Dutch start-up ECO Wheat B.V. missed its sales turnover target during the COVID-19 pandemic and aims to gain market share, revenue growth and cross-border recognition. As a solution the company decided to expand internationally with its new product line of sustainable biodegradable granulates, targeting manufacturers operating in the plastic industry. Therefore, a geographical expansion and market entry strategy has been developed as an objective of this work project using qualitative and quantitative research methods. The analysis defines Germany as the most suitable target for the expansion and provides a blue print on how to strategically enter the newly defined market. |
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