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Geographical expansion and market entry strategy - a practical approach for eco wheat-collection B.V

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Summary:The Dutch start-up ECO Wheat B.V. missed its sales turnover target during the COVID-19 pandemic and aims to gain market share, revenue growth and cross-border recognition. As a solution the company decided to expand internationally with its new product line of sustainable biodegradable granulates, targeting manufacturers operating in the plastic industry. Therefore, a geographical expansion and market entry strategy has been developed as an objective of this work project using qualitative and quantitative research methods. The analysis defines Germany as the most suitable target for the expansion and provides a blue print on how to strategically enter the newly defined market.
Main Authors:Decker, Leona
Subject:Business strategy Geographical expansion Market entry Business growth
Year:2022
Country:Portugal
Document type:master thesis
Access type:open access
Associated institution:Universidade Nova de Lisboa
Language:English
Origin:Repositório Institucional da UNL

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