Publicação
How do Millennials reconcile their consumption of fast fashion with ethical concerns?
| Resumo: | The domination of ‘fast fashion’ retailers in the contemporary fashion industry is due to their ability to deliver style-conscious product ranges in minimal time, satisfying consumer lifestyle preferences for continuous change. As consumers of fast fashion, Millennials are also considered a socially conscious group, taking on a more substantial role in the growth of ethical consumerism. This study attempts to address the dichotomy between their fast fashion consumption behavior and concern for ethical issues by identifying the strategies these consumers take to rationalize this ‘ethical purchasing gap’. |
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| Autores principais: | Barrica, Alessandra |
| Assunto: | Fast fashion Consumption behavior Ethical consumerism Millennials |
| Ano: | 2017 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The domination of ‘fast fashion’ retailers in the contemporary fashion industry is due to their ability to deliver style-conscious product ranges in minimal time, satisfying consumer lifestyle preferences for continuous change. As consumers of fast fashion, Millennials are also considered a socially conscious group, taking on a more substantial role in the growth of ethical consumerism. This study attempts to address the dichotomy between their fast fashion consumption behavior and concern for ethical issues by identifying the strategies these consumers take to rationalize this ‘ethical purchasing gap’. |
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