Publicação
Conditions of the international smartphone market - analysing the U. S. market
| Resumo: | This paper presents a case study of Samsung Electronics’ position in the global smartphone industry in 2023, incorporating macroeconomic trends and changes in the competitive landscape. An analysis of the smartphone industry and company follows, along with aspects of Samsung’s unique internal resources and capabilities, leading to its sustainable competitive advantage and granting the corporation its superiority in the global context. Additionally, Samsung’s regional presence in the U.S. is evaluated, streamlining the tailored strategic decisions in one of Samsung’s most important market and extracting opportunities to strengthen their positioning further, aiming at long-term value maximisation. |
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| Autores principais: | Schäfer, Pauline Helena |
| Assunto: | Technology Innovation Competition Smartphones Strategy |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This paper presents a case study of Samsung Electronics’ position in the global smartphone industry in 2023, incorporating macroeconomic trends and changes in the competitive landscape. An analysis of the smartphone industry and company follows, along with aspects of Samsung’s unique internal resources and capabilities, leading to its sustainable competitive advantage and granting the corporation its superiority in the global context. Additionally, Samsung’s regional presence in the U.S. is evaluated, streamlining the tailored strategic decisions in one of Samsung’s most important market and extracting opportunities to strengthen their positioning further, aiming at long-term value maximisation. |
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