Publication
How a small business analytics service provider can leverage their unique competencies to foster international growth
| Summary: | This thesis outlines a strategy for the international expansion of LTP Labs, Portuguese advanced analytics consulting firm. It analyzes LTP Labs' internal operations and the global advanced analytics market, focusing on market trends, competitors, and geographies’ potential. A market matrix categorizes target markets, aiding in strategic positioning and entering strategy proposal. The study encompasses recommendations for international success, identifying key internal factors and potential barriers of success in the target markets. This work serves as a strategic guide for LTP Labs' international expansion strategy. |
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| Main Authors: | Ginneken, Mart Lieuwe Van |
| Subject: | International business Growth strategies Business model evaluation International growth Strategy selection Market evaluation Market selection Strategy development Scenario definition Scenario analysis |
| Year: | 2024 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | embargoed access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| Summary: | This thesis outlines a strategy for the international expansion of LTP Labs, Portuguese advanced analytics consulting firm. It analyzes LTP Labs' internal operations and the global advanced analytics market, focusing on market trends, competitors, and geographies’ potential. A market matrix categorizes target markets, aiding in strategic positioning and entering strategy proposal. The study encompasses recommendations for international success, identifying key internal factors and potential barriers of success in the target markets. This work serves as a strategic guide for LTP Labs' international expansion strategy. |
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