Publicação
The drivers of digital investment broker adoption
| Resumo: | Consumers around the world are more active in financial markets and have taken greater responsibility for their financial well-being, increasingly adopting digital investment brokers to perform their financial investments. Also, there has been increased competition in financial markets over the years, with more players in the investment landscape. In order to understand the factors that lead to the adoption of a digital investment broker, which is the main goal of the research, a model adapted from Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) was developed. An initial sample of 279 Brazilians was obtained, of which 126 are adopters of digital investment brokers. From this sample, the model was tested and among the conclusions of the research it is highlighted that perceived usefulness, data visualization and subject norm have a significant positive impact on behavioral intention of digital investment broker adoption. Also, the perceived ease of use positively but indirectly influences, through the data visualization, the intention of digital investment broker adoption. Finally, as there is still a lack of research on the adoption of digital investment brokers, it was recommended that new studies be carried out in different countries, and that new studies include different variables in the research model, in order to obtain a better understanding of the individual investor behavior in the adoption of digital investment brokers. |
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| Autores principais: | Saldanha, Lucia Castro |
| Assunto: | Financial Technology Digital Investment Broker Technology Acceptance Model Unified Theory of Acceptance and Use of Technology |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Consumers around the world are more active in financial markets and have taken greater responsibility for their financial well-being, increasingly adopting digital investment brokers to perform their financial investments. Also, there has been increased competition in financial markets over the years, with more players in the investment landscape. In order to understand the factors that lead to the adoption of a digital investment broker, which is the main goal of the research, a model adapted from Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) was developed. An initial sample of 279 Brazilians was obtained, of which 126 are adopters of digital investment brokers. From this sample, the model was tested and among the conclusions of the research it is highlighted that perceived usefulness, data visualization and subject norm have a significant positive impact on behavioral intention of digital investment broker adoption. Also, the perceived ease of use positively but indirectly influences, through the data visualization, the intention of digital investment broker adoption. Finally, as there is still a lack of research on the adoption of digital investment brokers, it was recommended that new studies be carried out in different countries, and that new studies include different variables in the research model, in order to obtain a better understanding of the individual investor behavior in the adoption of digital investment brokers. |
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