Publicação
Factors influencing purchase intention in e‐commerce: the case of online consumers of travel
| Resumo: | E-commerce is currently used as a purchase method or channel by many consumers, but traditional trade still leads and will lead for many decades to come. This is explained by some obvious reasons: the majority of the world population cannot access the internet, many retailers do not offer that possibility, and the special characteristics of some goods or services preclude that possibility. Even when these difficulties do not exist, however, there are still many consumers who do not opt for buying online. To determinate or evaluate what makes or prevents customers from purchasing online in the travel market, we apply a theoretical model. The conceptual model was tested based on data from 251 individuals collected in an online survey and analysed using partial least squares (PLS). The results show that loading time, security, and visual appeal have a positive influence on website quality. The findings suggest that website quality, trust, and brand image explain consumers’ behaviour intention. |
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| Autores principais: | Pereira, Francisca Marques de Sousa Caetano |
| Assunto: | Online Travel Purchase Intention Trust Brand Image Website Quality Product Marketing Activities Risk |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | E-commerce is currently used as a purchase method or channel by many consumers, but traditional trade still leads and will lead for many decades to come. This is explained by some obvious reasons: the majority of the world population cannot access the internet, many retailers do not offer that possibility, and the special characteristics of some goods or services preclude that possibility. Even when these difficulties do not exist, however, there are still many consumers who do not opt for buying online. To determinate or evaluate what makes or prevents customers from purchasing online in the travel market, we apply a theoretical model. The conceptual model was tested based on data from 251 individuals collected in an online survey and analysed using partial least squares (PLS). The results show that loading time, security, and visual appeal have a positive influence on website quality. The findings suggest that website quality, trust, and brand image explain consumers’ behaviour intention. |
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