Publicação
Overcoming Resistance to Medical Artificial Intelligence [abstract]
| Resumo: | Recent research suggests that people tend to distrust medical recommendations provided by Artificial Intelligence (AI) compared to human providers. Drawing upon the embodied cognition theory, we add to the literature by revealing that embedding AI into wearable devices can help to overcome such aversion towards medical AI. In a series of studies, we show that perceived ability towards the provider underlies patients' intentions to follow medical AI recommendations. Furthermore, we indicate key moderators that can help overcome medical AI aversion. Implications for theory and practice are discussed contributing to the growing role of AI in medical services and the embodied cognition with the use of artificial agents. |
|---|---|
| Autores principais: | Wagner, Rafael Luis |
| Outros Autores: | Pinto, Diego Costa; Dhillon, Gurpreet; Pacheco, Natália; Herter, Márcia Maurer |
| Assunto: | Consumer Behaviour Information Systems Marketing Strategy Recommendation Systems SDG 8 - Decent Work and Economic Growth SDG 3 - Good Health and Well-being |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Recent research suggests that people tend to distrust medical recommendations provided by Artificial Intelligence (AI) compared to human providers. Drawing upon the embodied cognition theory, we add to the literature by revealing that embedding AI into wearable devices can help to overcome such aversion towards medical AI. In a series of studies, we show that perceived ability towards the provider underlies patients' intentions to follow medical AI recommendations. Furthermore, we indicate key moderators that can help overcome medical AI aversion. Implications for theory and practice are discussed contributing to the growing role of AI in medical services and the embodied cognition with the use of artificial agents. |
|---|