Publicação
Strategic business models in the online food delivery industry - detailed analysis of the -order and delivery- business model
| Resumo: | This work aims to analyze business models(BM)in the online food delivery(OFD)industry, specifically tailored to ready-to-eat food, and give clear recommendations for improvement. It focuses on the order & delivery model. By applying a BMC and SWOT analysis, the BM is analyzed in detail, and vulnerabilities are deduced, which serve as a basis for developing recommendations. BM innovation in the form of vertical integration into the existing value chain of the OD model is suggested. In addition, three strategic adjustments support this project to improve BM in the OFD industry. |
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| Autores principais: | Wenger, Michael |
| Assunto: | Strategy Business model innovation Online food delivery platforms (Ofdp´S) Business models Multi-sided platforms |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This work aims to analyze business models(BM)in the online food delivery(OFD)industry, specifically tailored to ready-to-eat food, and give clear recommendations for improvement. It focuses on the order & delivery model. By applying a BMC and SWOT analysis, the BM is analyzed in detail, and vulnerabilities are deduced, which serve as a basis for developing recommendations. BM innovation in the form of vertical integration into the existing value chain of the OD model is suggested. In addition, three strategic adjustments support this project to improve BM in the OFD industry. |
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