Publicação
Weshare wp individual part: literature review and in-depth analysis of the Netherlands
| Resumo: | This part of the internationalization plan consists of two subject matters: a literature review on the topic of international market selection and an in-depth analysis of the Netherlands as one of the five potential markets for We Share’s expansion. The Netherlands is a highly technological and infrastructurally sophisticated country with substantial ambitions toward scar-sharing. However, despite governmental and private endeavors, municipal car-sharing policies remain deficient in most parts, hampering the striving operations of car-sharing providers. Additionally, a highly competitive landscape consisting of 10 well-established indirect and direct competitors complicate overall low entry barriers for foreign free-floating car-sharing provers. |
|---|---|
| Autores principais: | Wessels, Nick |
| Assunto: | Internationalization Market selection Entry strategy Strategic analysis In-depth country analysis Car sharing |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This part of the internationalization plan consists of two subject matters: a literature review on the topic of international market selection and an in-depth analysis of the Netherlands as one of the five potential markets for We Share’s expansion. The Netherlands is a highly technological and infrastructurally sophisticated country with substantial ambitions toward scar-sharing. However, despite governmental and private endeavors, municipal car-sharing policies remain deficient in most parts, hampering the striving operations of car-sharing providers. Additionally, a highly competitive landscape consisting of 10 well-established indirect and direct competitors complicate overall low entry barriers for foreign free-floating car-sharing provers. |
|---|