Publicação

The perceptions and preferences of generation Z regarding music festivals in Portugal - mapping generation Z´S perceptions regarding music festivals in Portugal

Detalhes bibliográficos
Resumo:	This thesis explores Generation Z's perceptions and preferences regarding the thriving music festival industry in Portugal. It utilizes preliminary interviews, perceptual mapping, and conjoint analysis. Through perceptual mapping the study identifies three distinct clusters within the study group: NOS Alive, Rock in Rio, Super Bock Super Rock, Vodafone Paredes de Coura, and MEO Sudoeste. Additionally, through other methodologies, the research reveals that Generation Z's primary factors influencing festival ticket purchases are Line Up, Price, and Sustainability, contradicting the experts' assumption that Price is unimportant. This finding underscores a critical tension point of significance.
Autores principais:	Mateus, Beatriz Ávila De Abreu
Assunto:	Music festivals Portugal Perceptual mapping Generation Z Factor analysis Principal component analysis Dimension reduction
Ano:	2023
País:	Portugal
Tipo de documento:	dissertação de mestrado
Tipo de acesso:	acesso aberto
Instituição associada:	Universidade Nova de Lisboa
Idioma:	inglês
Origem:	Repositório Institucional da UNL

Descrição
Resumo:	This thesis explores Generation Z's perceptions and preferences regarding the thriving music festival industry in Portugal. It utilizes preliminary interviews, perceptual mapping, and conjoint analysis. Through perceptual mapping the study identifies three distinct clusters within the study group: NOS Alive, Rock in Rio, Super Bock Super Rock, Vodafone Paredes de Coura, and MEO Sudoeste. Additionally, through other methodologies, the research reveals that Generation Z's primary factors influencing festival ticket purchases are Line Up, Price, and Sustainability, contradicting the experts' assumption that Price is unimportant. This finding underscores a critical tension point of significance.