Publicação
Comparison of product development approaches by non-tech founders in tech ventures and its impact on market capitalisation, capital efficiency, revenue, and time-to-market - an analysis of the consumer tech industry
| Resumo: | This paper aims at analysing how the different product development approaches followed by a non-tech founder impact success measure in a tech driven startup. For this, qualitative and quantitative research was conducted with the goal of establishing points of comparison and discrepancies between the development methods used. A deepen analysis was conducted in the Consumer Tech industry, in which a positive tendency towards having a Co- founder was verified. Additionally, No-code tools are expecting a rise in terms of usage, due to their further advancements and crucial contribution in bringing a quick proof of concept to the market. |
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| Autores principais: | Eberhagen, Simon Michael |
| Assunto: | Tech startup Product development Co-founder Outsourcing No-code Consumer tech |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This paper aims at analysing how the different product development approaches followed by a non-tech founder impact success measure in a tech driven startup. For this, qualitative and quantitative research was conducted with the goal of establishing points of comparison and discrepancies between the development methods used. A deepen analysis was conducted in the Consumer Tech industry, in which a positive tendency towards having a Co- founder was verified. Additionally, No-code tools are expecting a rise in terms of usage, due to their further advancements and crucial contribution in bringing a quick proof of concept to the market. |
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