Publicação
How can cadin expand its revenue streams? Go - to market strategy
| Resumo: | This paper analyses strategies for CADIn, a Portuguese non-profit organization, to diversify its revenue streams and improve its processes. Using data from several internal and external sources, a comprehensive gap assessment, market analysis, go-to-market strategy, and financial analysis were conducted. While identifying resource underutilization, methods will be suggested to optimize capacity by targeting new client segments. These include expanding teleconsultation services, meeting the needs of new mothers, and addressing mental health care for the elderly. By focusing on these segments, CADIn will expand beyond its child-centered services, thereby opening new growth opportunities. |
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| Autores principais: | Grotelüschen, Alina |
| Assunto: | Management Social impact Cadin Marketing |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This paper analyses strategies for CADIn, a Portuguese non-profit organization, to diversify its revenue streams and improve its processes. Using data from several internal and external sources, a comprehensive gap assessment, market analysis, go-to-market strategy, and financial analysis were conducted. While identifying resource underutilization, methods will be suggested to optimize capacity by targeting new client segments. These include expanding teleconsultation services, meeting the needs of new mothers, and addressing mental health care for the elderly. By focusing on these segments, CADIn will expand beyond its child-centered services, thereby opening new growth opportunities. |
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