Publication
From ideation to automated service: the case of Ohana surfboard rental at Nova SBE campus
| Summary: | This work project documents the real-time development of Ohana, an impact-driven surfboard rental on the Nova SBE campus. Combining case-study methodology with practical Lean Startup experimentation, it traces three phases of venture development and progressive automation, supported by surveys, interviews, operational data and impact activities. The findings show that Ohana’s subscription-based, access-over-ownership model can viably serve the student community, and that automation is attainable by codifying validated manual routines. The thesis contributes to the fields of Lean Startup, Impact Entrepreneurship and Access-Based Consumption |
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| Main Authors: | Merle, Zita |
| Subject: | Sharing economy Impact entrepreneurship Lean startup Subscription models Service automation Self-service systems Campus-based venture Surf industry |
| Year: | 2026 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | embargoed access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| Summary: | This work project documents the real-time development of Ohana, an impact-driven surfboard rental on the Nova SBE campus. Combining case-study methodology with practical Lean Startup experimentation, it traces three phases of venture development and progressive automation, supported by surveys, interviews, operational data and impact activities. The findings show that Ohana’s subscription-based, access-over-ownership model can viably serve the student community, and that automation is attainable by codifying validated manual routines. The thesis contributes to the fields of Lean Startup, Impact Entrepreneurship and Access-Based Consumption |
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