Publicação
To make introsys the top-0f-mind company in industrial automation solutions- industry for new manufacturing segments - analysis of introsys- current sales strategy, go-to-market strategy and sales effectiveness drivers and identification of necessary changes for its future marketing plan
| Resumo: | Introsys is a company in the industrial automation solutions’ industry with 20 years of experience in the market. This report includes the Work Project “To make Introsys the top-of-mind company in the industrial automation solutions’ industry for new manufacturing segments” with the development of a complete marketing business plan for the company and an individual complement containing an in-depth analysis of the Sales Strategy component of the project. Introsys’ current strategy is analysed and then diagnosed to serve the new segment, through the Sales Effectiveness Drivers Framework, resourcing to the concepts World of Sales and Sales System. |
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| Autores principais: | Fonseca, Margarida Marques |
| Assunto: | Marketing business plan Sales strategy Go-to-market strategy Sales effectiveness drivers Introsys B2b |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Introsys is a company in the industrial automation solutions’ industry with 20 years of experience in the market. This report includes the Work Project “To make Introsys the top-of-mind company in the industrial automation solutions’ industry for new manufacturing segments” with the development of a complete marketing business plan for the company and an individual complement containing an in-depth analysis of the Sales Strategy component of the project. Introsys’ current strategy is analysed and then diagnosed to serve the new segment, through the Sales Effectiveness Drivers Framework, resourcing to the concepts World of Sales and Sales System. |
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