Publicação
How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
| Resumo: | The present Work Project addresses the following question: How is the makeup market in Tunisia changing? We approached this challenge by conducting a primary and secondary research. Insights are organized in two sequential parts : first, the analysis from different perspectives of the changes in the Tunisian makeup industry and the drivers of these changes ; second, recommendations to the makeup brands, distributors and retailers operating in the market on how to grow and improve the costumers’ online experience. The main recommendations involve a new strategy for the luxury and premium brands. |
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| Autores principais: | Zorgati, Rim |
| Assunto: | Tunisia Makeup market Social media Digital influencers social media |
| Ano: | 2017 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The present Work Project addresses the following question: How is the makeup market in Tunisia changing? We approached this challenge by conducting a primary and secondary research. Insights are organized in two sequential parts : first, the analysis from different perspectives of the changes in the Tunisian makeup industry and the drivers of these changes ; second, recommendations to the makeup brands, distributors and retailers operating in the market on how to grow and improve the costumers’ online experience. The main recommendations involve a new strategy for the luxury and premium brands. |
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