Publicação
Business in practice: a self-reflective journal and retrospective assessment of Enigma Motor's journey
| Resumo: | This thesis comprises two compelling sections. The narrative seamlessly intertwines personal reflection with a thorough analysis of Enigma Motors, a fictional automotive manufacturer. Spanning six simulation years in the intensive three-week BiP program, it navigates the complex landscapes of strategic management, innovation, and operational intricacies. Enigma Motors adeptly responds to evolving regulations, market dynamics, and changing customer preferences, venturing into electric vehicles and pioneering revenue models. Throughout the journey's challenges and triumphs, it emphasizes the delicate equilibrium between sustainable prosperity, adaptability, and cross-functional collaboration. |
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| Autores principais: | Sottomayor, Maria Teresa Fleming Silva |
| Assunto: | Business simulation Apply Theory In Practice Personal reflection Teamwork Team conflict Automotive industry Electric vehicles ESG Sustainability Strategy development Corporate innovation Operations Cross-functional collaboration |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This thesis comprises two compelling sections. The narrative seamlessly intertwines personal reflection with a thorough analysis of Enigma Motors, a fictional automotive manufacturer. Spanning six simulation years in the intensive three-week BiP program, it navigates the complex landscapes of strategic management, innovation, and operational intricacies. Enigma Motors adeptly responds to evolving regulations, market dynamics, and changing customer preferences, venturing into electric vehicles and pioneering revenue models. Throughout the journey's challenges and triumphs, it emphasizes the delicate equilibrium between sustainable prosperity, adaptability, and cross-functional collaboration. |
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