Publicação
The effect of the competition in the telecom market on football broadcasting revenues- competitive dynamics in the telecom and broadcasting market
| Resumo: | Due to the great influence of Portuguese telecommunications industry, two strategic frameworks were held- Porter’s five forces and SPENT analysis- to gain a more in-depth understanding of the external environment and the competitive structure. Moreover, the OTT model trend was studied to obtain a more realistic image of its danger to the present participants in the Portuguese football broadcasting rights industry and to explore its potential to enhance the market's overall revenues. |
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| Autores principais: | Constantino, Rita Tavares Brás |
| Assunto: | Football Competition Portuguese league Strategy Telecom markets Collective bargaining Ott Model Broadcasting revenues Illegal access |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Due to the great influence of Portuguese telecommunications industry, two strategic frameworks were held- Porter’s five forces and SPENT analysis- to gain a more in-depth understanding of the external environment and the competitive structure. Moreover, the OTT model trend was studied to obtain a more realistic image of its danger to the present participants in the Portuguese football broadcasting rights industry and to explore its potential to enhance the market's overall revenues. |
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