Publicação
The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
| Resumo: | Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Lithuania, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and an analysis of the competitive landscape were also included. Despite its promising characteristics, Lithuania was not deemed the most suitable market. |
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| Autores principais: | Costa, Rita Maria Da Silva |
| Assunto: | Internationalization Market selection Entry strategy Strategic analysis |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Lithuania, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and an analysis of the competitive landscape were also included. Despite its promising characteristics, Lithuania was not deemed the most suitable market. |
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