Publicação
Relevance of salesforce software on SL Benfica´s customer relationship management practices
| Resumo: | The present study aims to complement a Work Project developed in partnership with Sport Lisboa e Benfica, as part of the Sports Management Field Lab. The goal is to provide a comprehensive analysis of the potentialities that CRM initiatives can have concerning the learning relationships established between the club and its supporters. For this purpose, a literature review is firstly presented to provide a solid theoretical background, followed by a benchmarking of the best practices of Salesforce software usage and, to conclude, a set of recommendations suited to SL Benfica’s reality. |
|---|---|
| Autores principais: | Ribeiro, Filipe Falcão Carneiro da Silva |
| Assunto: | Sports management Big data Customer relationship management SL Benfica Salesforce |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The present study aims to complement a Work Project developed in partnership with Sport Lisboa e Benfica, as part of the Sports Management Field Lab. The goal is to provide a comprehensive analysis of the potentialities that CRM initiatives can have concerning the learning relationships established between the club and its supporters. For this purpose, a literature review is firstly presented to provide a solid theoretical background, followed by a benchmarking of the best practices of Salesforce software usage and, to conclude, a set of recommendations suited to SL Benfica’s reality. |
|---|