Publicação
José Mourinho, the special one – a glocal phenomenon
| Resumo: | José Mourinho, The Special One – a Glocal Phenomenon, addresses some unresolved issues regarding the debate on standardization/adaptation, which opened space for other alternatives, such as the glocal approach. Resorting to different types of information and considering existent theoretical contributions, the paper intends to understand how to implement this approach. Using Mourinho’s career, the work shows that a manager confronted with different backgrounds is more prone to succeed if he accounts for characteristics common to all, recognizing, simultaneously, the several differences between them. The main conclusion this study yields is that the internal/external forces are vital to build a glocal approach. |
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| Autores principais: | Palmares, Francisco Serôdio Gomes |
| Assunto: | Standardization/adaptation Internal/external forces Glocal approach |
| Ano: | 2013 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | José Mourinho, The Special One – a Glocal Phenomenon, addresses some unresolved issues regarding the debate on standardization/adaptation, which opened space for other alternatives, such as the glocal approach. Resorting to different types of information and considering existent theoretical contributions, the paper intends to understand how to implement this approach. Using Mourinho’s career, the work shows that a manager confronted with different backgrounds is more prone to succeed if he accounts for characteristics common to all, recognizing, simultaneously, the several differences between them. The main conclusion this study yields is that the internal/external forces are vital to build a glocal approach. |
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