Publicação
Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
| Resumo: | Previous literature reveals that the remote work format has grown considerably during the COVID‐19 pandemic crisis. And it was also observed that the home remodeling / adaptation market benefited from this movement where it reached relevant levels to be studied. There are studies that show a growth trend in the remote / hybrid work format, which will demand more from the DIY and remodeling market. This research aims to contribute to the literature by understanding how hedonic and utilitarian motivators can be related to the remodeling process to adapt home to remote work. To achieve this objective, experimental research will be applied, whose main objective in this study is to evaluate the impact of the hedonic (study 1) and utilitarian (study 2) motivator in the home remodeling process to adapt to remote work. The sample was collected through an online survey, mainly for the Portuguese‐speaking population, residing in Portugal and Brazil. The results obtained through this research infer that the utilitarian motivator has a greater influence on workers who adhere to the remote work format. The importance of this discovery will be relevant to add findings to the literature, which do not directly correlate the topic as discussed here, and for future applications in the marketing market. |
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| Autores principais: | Silva, Thamiris Pimentel da |
| Assunto: | Hedonic motivator utilitarian motivator remote work remodeling house adapting house |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Previous literature reveals that the remote work format has grown considerably during the COVID‐19 pandemic crisis. And it was also observed that the home remodeling / adaptation market benefited from this movement where it reached relevant levels to be studied. There are studies that show a growth trend in the remote / hybrid work format, which will demand more from the DIY and remodeling market. This research aims to contribute to the literature by understanding how hedonic and utilitarian motivators can be related to the remodeling process to adapt home to remote work. To achieve this objective, experimental research will be applied, whose main objective in this study is to evaluate the impact of the hedonic (study 1) and utilitarian (study 2) motivator in the home remodeling process to adapt to remote work. The sample was collected through an online survey, mainly for the Portuguese‐speaking population, residing in Portugal and Brazil. The results obtained through this research infer that the utilitarian motivator has a greater influence on workers who adhere to the remote work format. The importance of this discovery will be relevant to add findings to the literature, which do not directly correlate the topic as discussed here, and for future applications in the marketing market. |
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