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A new era of brewing: a comprehensive equity valuation of Heineken N. V. in a transforming industry

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Resumo:This Equity Research evaluates the long-term prospects and value of Heineken N.V. through a comprehensive analysis of the company’s strategic positioning, industry environment, competitive landscape and geographic exposure. The study combines a qualitative assessment of key industry trends, such as premiumization, low- and no-alcohol consumption, digital transformation and sustainability, with a quantitative valuation framework. Revenues were forecast using a region-by-region approach that decomposes growth into volume and price, while incorporating premiumization effects, reflecting differences in market maturity and consumer behavior across Europe, the Americas, Africa & Middle East and Asia Pacific. The valuation was primarily conducted using the Discounted Cash Flow (DCF)methodology, complemented by additional valuation frameworks, as well as sensitivity and scenario analyses to assess the robustness of the results. The findings indicate that, despite Heineken’s strong brand portfolio and global footprint, the estimated intrinsic value implies limited upside relative to the current market price. Accordingly, the report concludes with a HOLD investment recommendation.
Autores principais:Afonso, Érica Coelho
Assunto:Heineken N.V Beer Premiumization Valuation
Ano:2026
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL
Descrição
Resumo:This Equity Research evaluates the long-term prospects and value of Heineken N.V. through a comprehensive analysis of the company’s strategic positioning, industry environment, competitive landscape and geographic exposure. The study combines a qualitative assessment of key industry trends, such as premiumization, low- and no-alcohol consumption, digital transformation and sustainability, with a quantitative valuation framework. Revenues were forecast using a region-by-region approach that decomposes growth into volume and price, while incorporating premiumization effects, reflecting differences in market maturity and consumer behavior across Europe, the Americas, Africa & Middle East and Asia Pacific. The valuation was primarily conducted using the Discounted Cash Flow (DCF)methodology, complemented by additional valuation frameworks, as well as sensitivity and scenario analyses to assess the robustness of the results. The findings indicate that, despite Heineken’s strong brand portfolio and global footprint, the estimated intrinsic value implies limited upside relative to the current market price. Accordingly, the report concludes with a HOLD investment recommendation.