Publicação
The internationalization plan of incompol: in-depth analysis of Spain
| Resumo: | Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization. |
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| Autores principais: | Dias, Ricardo Miguel Avelar |
| Assunto: | Incompol International market selection: industry Internationalization Expansion Export Metal stamping Household appliances industry Automotive industry Covid-19 pandemic Russia-Ukraine war Spain |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization. |
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