Publicação
A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage
| Resumo: | The tourism industry has experienced huge growth of business volume in recent years leading to a rapid increase in the amount of data being generated. To leverage these data, tourism companies can greatly benefit from incorporating business intelligence tools in their daily operations, which can contribute to the creation of new value and to sustainable growth. In this work, we develop a business intelligence solution for Parques de Sintra - Monte da Lua (PSML), a public company that manages ticket sales for some of the most visited cultural attractions in Portugal, which are part of the UNESCO Cultural Heritage. We optimize their current transactional database structure for data analysis by following a dimensional modelling methodology. Then, we develop three dashboards on top of the resultant model. Each dashboard aggregates different visuals and provides information from different perspectives of the business, namely sales, attractions, and customers. We analyse the layout and visualization capabilities of the dashboards and provide insights regarding data interpretation. With this work, we provide the PSML team with a tool that can aid in the quick monitoring of their business at different levels and has the potential to inform decisions and strategies in the areas of sales, logistics, advertising, and customer satisfaction. |
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| Autores principais: | Song, Yu |
| Assunto: | Tourism management Data visualization Business Intelligence Ticket management Cultural tourism |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The tourism industry has experienced huge growth of business volume in recent years leading to a rapid increase in the amount of data being generated. To leverage these data, tourism companies can greatly benefit from incorporating business intelligence tools in their daily operations, which can contribute to the creation of new value and to sustainable growth. In this work, we develop a business intelligence solution for Parques de Sintra - Monte da Lua (PSML), a public company that manages ticket sales for some of the most visited cultural attractions in Portugal, which are part of the UNESCO Cultural Heritage. We optimize their current transactional database structure for data analysis by following a dimensional modelling methodology. Then, we develop three dashboards on top of the resultant model. Each dashboard aggregates different visuals and provides information from different perspectives of the business, namely sales, attractions, and customers. We analyse the layout and visualization capabilities of the dashboards and provide insights regarding data interpretation. With this work, we provide the PSML team with a tool that can aid in the quick monitoring of their business at different levels and has the potential to inform decisions and strategies in the areas of sales, logistics, advertising, and customer satisfaction. |
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