Publication
NutriSync - replacing one-size-fits-all micronutrients with adaptive FemTech
| Summary: | This work project presents NutriSync, a health-tech startup that delivers personalized micronutrient supplementation tailored to women’s unique needs across life-stages that addresses declining nutrient density and limitations of one-size-fits-all supplements. NutriSync offers an adaptive supplement kit combined with a smart coaching app that integrates wearable data to dynamically adjust recommendations and provide actionable health insights. Applying the 24-step disciplined entrepreneurship framework, the thesis identifies the beachhead market, quantifies the value proposition, defines a subscription-based business model, and outlines a scalable path to acquire and retain customers, positioning NutriSync as an impactful, women centric solution in the global supplements industry. |
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| Main Authors: | Rybak, Laura Jantina |
| Subject: | Female health Disciplined entrepreneurship Personalized nutrition FemTech Micronutrient supplementation Digital health coaching Nutrient depletion Wearable integration |
| Year: | 2026 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | embargoed access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| Summary: | This work project presents NutriSync, a health-tech startup that delivers personalized micronutrient supplementation tailored to women’s unique needs across life-stages that addresses declining nutrient density and limitations of one-size-fits-all supplements. NutriSync offers an adaptive supplement kit combined with a smart coaching app that integrates wearable data to dynamically adjust recommendations and provide actionable health insights. Applying the 24-step disciplined entrepreneurship framework, the thesis identifies the beachhead market, quantifies the value proposition, defines a subscription-based business model, and outlines a scalable path to acquire and retain customers, positioning NutriSync as an impactful, women centric solution in the global supplements industry. |
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