Publicação
Salomon and sustainable challenges in the winter sport equipment industry
| Resumo: | Due to climate change, concerns on environmental issues have increased. The winter sport equipment industry is facing new sustainable challenges. Therefore, it has become crucial for many companies to engage themselves into CSR and find solutions. This work project aims to examine CSR initiatives that Salomon, an innovative outdoor sport company could implement to respond to these challenges and appeal to new customers. Thanks to the incorporation of reviews, Salomon’s insight, and using quantitative data methods, we identified change management and eco-design as fitting solutions that Salomon can implement to meet their sustainable challenges. |
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| Autores principais: | Charbonnier, Oscar |
| Assunto: | Csr Environmental sustainability Eco-design Change management Sustainable marketing |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Due to climate change, concerns on environmental issues have increased. The winter sport equipment industry is facing new sustainable challenges. Therefore, it has become crucial for many companies to engage themselves into CSR and find solutions. This work project aims to examine CSR initiatives that Salomon, an innovative outdoor sport company could implement to respond to these challenges and appeal to new customers. Thanks to the incorporation of reviews, Salomon’s insight, and using quantitative data methods, we identified change management and eco-design as fitting solutions that Salomon can implement to meet their sustainable challenges. |
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