Publicação
A comparative analysis of sustainability in the automotive front office from a customer perspective in the Norwegian and Hungarian market
| Resumo: | This study discusses the opinions and attitudes of potential customers of car dealerships from Norway and Hungary. Firs, I introduce the Business Project that this Work Project was based upon. Particularly, I highlight our key findings and recommendations. The methodology used for this research comprises of literature review and semi-structured interviews with Norwegians and Hungarians. The results indicate that potential customers think that sustainability is important, however, what dealerships are doing are minor actions only, and implementing these should be the norm everywhere. The study recommends to dealerships to implement the specific measures and gain more knowledge about future customers. |
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| Autores principais: | Lendvai, Bálint |
| Assunto: | Sustainability Automotive Hungarian Norwegian Esg CEMS MIN |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This study discusses the opinions and attitudes of potential customers of car dealerships from Norway and Hungary. Firs, I introduce the Business Project that this Work Project was based upon. Particularly, I highlight our key findings and recommendations. The methodology used for this research comprises of literature review and semi-structured interviews with Norwegians and Hungarians. The results indicate that potential customers think that sustainability is important, however, what dealerships are doing are minor actions only, and implementing these should be the norm everywhere. The study recommends to dealerships to implement the specific measures and gain more knowledge about future customers. |
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