Publicação
Elevating the game, setting the standard and shaping the future - a strategic plan for Club Sport Marítimo women´s football
| Resumo: | This work presents a strategic plan to elevate CS Marítimo’s women’s football program to the next level. The aim of the work is to provide actionable recommendations to drive a positive change in the club’s standing regarding the actual women’s football picture. Key success drivers are analyzed to identify potential gaps or areas with room for improvement. Through a collaborative approach combining literature review, expert interviews, and benchmarking, the project hopes to offer a set of recommendations that can crucially contribute to the club’s growth and success. |
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| Autores principais: | Braz, Marco António Cardoso |
| Assunto: | Women´s football Portugal Club Sport Marítimo FIFA UEFA Gender equality Madeira island Sports finance |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This work presents a strategic plan to elevate CS Marítimo’s women’s football program to the next level. The aim of the work is to provide actionable recommendations to drive a positive change in the club’s standing regarding the actual women’s football picture. Key success drivers are analyzed to identify potential gaps or areas with room for improvement. Through a collaborative approach combining literature review, expert interviews, and benchmarking, the project hopes to offer a set of recommendations that can crucially contribute to the club’s growth and success. |
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