Publicação
Business process reengineering at Mercedes-Benz
| Resumo: | The main aspects of the Work Project will revolve around the business retail process of Mercedes-Benz Hungary. The main question to be answered was “How can Mercedes- Benz Hungary increase the sales consultants’ productivity and become number 1 in Hungary?” The methodology will clarify how the research to test the Business Project’s hypothesis was conducted: interviews, benchmarking and others. Subsequently, the results were developed in the form of sales process maps which were then analysed and recommendations provided. In the end, a small academic research on the luxury sector is provided as well as an individual reflection on the work done. |
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| Autores principais: | Marques, Inês Jorge Fiuza |
| Assunto: | Mercedes-Benz Hungary Automotive Luxury |
| Ano: | 2016 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The main aspects of the Work Project will revolve around the business retail process of Mercedes-Benz Hungary. The main question to be answered was “How can Mercedes- Benz Hungary increase the sales consultants’ productivity and become number 1 in Hungary?” The methodology will clarify how the research to test the Business Project’s hypothesis was conducted: interviews, benchmarking and others. Subsequently, the results were developed in the form of sales process maps which were then analysed and recommendations provided. In the end, a small academic research on the luxury sector is provided as well as an individual reflection on the work done. |
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