Publicação
Which hospitality strategies should be applied to sports tourism to ensure customer loyalty – customer acquisition and pre-purchase strategies
| Resumo: | As the Sports Tourism sector grows and competition intensifies, O-Sports aims to refine their strategies to ensure Customer Loyalty. This work project proposes hospitality strategies to improve customer acquisition and retention, as well as a suggested Customer Journey Map, all supported by a literature review, surveys and interviews. O-Sports seeks to position itself as a leading brand by delivering exceptional experiences, leveraging technology and fostering longterm client relationships. These recommendations are designed to improve customer satisfaction and establish O-Sports as a trustworthy name in sprots tourism, both in Portugal and internationally. |
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| Autores principais: | Neto, Maria Fernandes de Oliveira |
| Assunto: | Sports tourism Customer acquisition Customer retention Customer loyalty Marketing strategies Customer relationship management Customer journey Hospitality Event management Digital marketing Social media marketing Word-of-mouth Loyalty programs Personalized services Conversion |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | As the Sports Tourism sector grows and competition intensifies, O-Sports aims to refine their strategies to ensure Customer Loyalty. This work project proposes hospitality strategies to improve customer acquisition and retention, as well as a suggested Customer Journey Map, all supported by a literature review, surveys and interviews. O-Sports seeks to position itself as a leading brand by delivering exceptional experiences, leveraging technology and fostering longterm client relationships. These recommendations are designed to improve customer satisfaction and establish O-Sports as a trustworthy name in sprots tourism, both in Portugal and internationally. |
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