Publicação
Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
| Resumo: | PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for the maritime industry and an in-depth analysis of Australia, one of the potential target countries, considering various distinctive dimensions |
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| Autores principais: | Mota, Ana Rita Correia |
| Assunto: | Internationalization Market selection Entry strategy Strategic analysis |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for the maritime industry and an in-depth analysis of Australia, one of the potential target countries, considering various distinctive dimensions |
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