Publicação
Key Drivers of Intention to Purchase NFTs
| Resumo: | The rapid surge in popularity of Non-Fungible Tokens (NFTs) has sparked curiosity about their capacity to create new market prospects and led to further investigation into this emerging technology. With their potential to bring about a paradigm shift and disrupt traditional business models, NFTs have garnered considerable interest and attention in various industries. This study provides valuable insights into the key drivers that influence individuals' intentions to purchase NFTs. Decision-makers, creators, and investors can benefit from understanding these drivers as they navigate the NFT market. The study seeks to investigate the impact of perceived value, including its components of scarcity, uniqueness, verifiability, and royalty, as well as facilitating conditions, social influence, and individual differences and personality traits, on the intention to purchase NFTs. A proposed model was created by integrating the concepts of the Technology Acceptance Model (TAM) and pertinent NFT literature. This study utilized a survey to collect data from participants and employed the Partial Least Squares-Structural Equation Modeling (PLS/SEM) technique to empirically validate the proposed model. The findings of the study indicated that perceived value, facilitating conditions, social influence, and individual differences and personality traits impact individuals' inclination to purchase NFTs. Perceived scarcity, verifiability, and royalty were found to affect perceived value, whereas perceived uniqueness did not demonstrate a statistically significant relationship. Furthermore, the study suggests that individual differences and personality traits do not moderate the relationship between perceived value and NFT purchase intention. However, individual differences and personality traits directly influence NFT purchase intention. |
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| Autores principais: | Tork, Mona Zavichi |
| Assunto: | Non-fungible tokens cryptocurrency Alternative investments NFT purchase intention NFT adoption model NFT acceptance model SDG 4 - Quality education SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 12 - Responsible production and consumption |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The rapid surge in popularity of Non-Fungible Tokens (NFTs) has sparked curiosity about their capacity to create new market prospects and led to further investigation into this emerging technology. With their potential to bring about a paradigm shift and disrupt traditional business models, NFTs have garnered considerable interest and attention in various industries. This study provides valuable insights into the key drivers that influence individuals' intentions to purchase NFTs. Decision-makers, creators, and investors can benefit from understanding these drivers as they navigate the NFT market. The study seeks to investigate the impact of perceived value, including its components of scarcity, uniqueness, verifiability, and royalty, as well as facilitating conditions, social influence, and individual differences and personality traits, on the intention to purchase NFTs. A proposed model was created by integrating the concepts of the Technology Acceptance Model (TAM) and pertinent NFT literature. This study utilized a survey to collect data from participants and employed the Partial Least Squares-Structural Equation Modeling (PLS/SEM) technique to empirically validate the proposed model. The findings of the study indicated that perceived value, facilitating conditions, social influence, and individual differences and personality traits impact individuals' inclination to purchase NFTs. Perceived scarcity, verifiability, and royalty were found to affect perceived value, whereas perceived uniqueness did not demonstrate a statistically significant relationship. Furthermore, the study suggests that individual differences and personality traits do not moderate the relationship between perceived value and NFT purchase intention. However, individual differences and personality traits directly influence NFT purchase intention. |
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