Publicação
The Nova SBE University merchandising venture
| Resumo: | The objective of this Work Project is twofold: to create a research project on the opportunities for launching a Nova School of Business and Economics (Nova SBE) merchandise project; and the description of the planned strategy for this project. The objective of the research is to identify, validate and measure what opportunities lie within offering NOVA SBE merchandise. The objective of the strategy’s plan is to provide a guideline for the project, so it can start being implemented as soon as possible. This guideline will include recommendations regarding the product line, pricing and marketing in the short and long-term. |
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| Autores principais: | Antunes, António Miguel F. R. de Sousa |
| Assunto: | Merchandising Nova SBE Strategy New venture |
| Ano: | 2013 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The objective of this Work Project is twofold: to create a research project on the opportunities for launching a Nova School of Business and Economics (Nova SBE) merchandise project; and the description of the planned strategy for this project. The objective of the research is to identify, validate and measure what opportunities lie within offering NOVA SBE merchandise. The objective of the strategy’s plan is to provide a guideline for the project, so it can start being implemented as soon as possible. This guideline will include recommendations regarding the product line, pricing and marketing in the short and long-term. |
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