Detalhes bibliográficos
| Resumo: | This project is composed by a strategic analysis of the business ecosystem and value creation for the implementation of a touristic route. The main purpose was to construct theoretical frameworks for the analysis of the networks and value creation in tile tourism, enabling the analysis of a possible “Rota do Azulejo”. The project states that relations inside the network are crucial and underlines the importance of stakeholders in the creation of value. This thesis constitutes a theoretical and critical analysis of the strategic viability of a touristic route, laying the foundations for the development of further analysis and projects |
|---|
| Autores principais: | Bilé, João Pedro Filipe Bilé |
|---|
| Outros Autores: | Teixeira, Mateus Rodrigues costa |
|---|
| Assunto: | Tile Tourism Business ecosystem Value creation |
|---|
| Ano: | 2019 |
|---|
| País: | Portugal |
|---|
| Tipo de documento: | dissertação de mestrado |
|---|
| Tipo de acesso: | acesso aberto |
|---|
| Instituição associada: | Universidade Nova de Lisboa |
|---|
| Idioma: | inglês |
|---|
| Origem: | Repositório Institucional da UNL |
|---|