Publicação
Perceptions and preferences about insect-based bars in the German market: a perceptual map analysis
| Resumo: | Given the environmental and nutritional benefits of consuming insects, entomophagy has been increasing in significance. The research deals with insect-based food, particularly with insect-based bars in the German market. It aims to determine German consumers' perceptions of insect-based bars and the preferred product attributes. By conducting interviews, perceptual map and conjoint analyses, and a field trial, an understanding of the optimal positioning and consumer preferences is provided to improve market acceptance. Results indicate that insect-based bars are perceived as high-quality but low in appeal, while the preferred product has a nut base, chocolate taste, and a price of €1.69. |
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| Autores principais: | Lamers, Nina |
| Assunto: | Perceptual map Insect-based food Insect-based bars German market Field trial |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Given the environmental and nutritional benefits of consuming insects, entomophagy has been increasing in significance. The research deals with insect-based food, particularly with insect-based bars in the German market. It aims to determine German consumers' perceptions of insect-based bars and the preferred product attributes. By conducting interviews, perceptual map and conjoint analyses, and a field trial, an understanding of the optimal positioning and consumer preferences is provided to improve market acceptance. Results indicate that insect-based bars are perceived as high-quality but low in appeal, while the preferred product has a nut base, chocolate taste, and a price of €1.69. |
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