Publicação

A to-be's U.S. market entry strategy for dynamic pricing: Inyernal analysis of a to-be: capabilities, operational processes, and strategic readsiness for dynamic pricing

Detalhes bibliográficos
Resumo:	As dynamic pricing emerges in the U.S. tolling industry, A-to-Be must keep up with competition to avoid restricting growth and opportunities in the market. This work project conducts a thorough analysis of internal company operations and external market conditions to identify five key states for optimal brownfield market entry. North Carolina is recommended as the most viable for a low-risk pilot, supported by a go-to-market action plan describing how A-to-Be can build credibility and secure procurements. Financial analysis indicates project viability is sensitive to traffic and revenue conditions and profitability remains positive.
Autores principais:	Gonçalves, Beatriz Isabel Martins
Assunto:	Dynamic pricing Tolling systems Algorithmic pricing models Vendor landscape Concession market Transparency & governance Brownfield market entry Strategic positioning Commercial pipeline Go-to-market Revenue drivers Costs drivers Projected cashflows
Ano:	2026
País:	Portugal
Tipo de documento:	dissertação de mestrado
Tipo de acesso:	acesso aberto
Instituição associada:	Universidade Nova de Lisboa
Idioma:	inglês
Origem:	Repositório Institucional da UNL

Descrição
Resumo:	As dynamic pricing emerges in the U.S. tolling industry, A-to-Be must keep up with competition to avoid restricting growth and opportunities in the market. This work project conducts a thorough analysis of internal company operations and external market conditions to identify five key states for optimal brownfield market entry. North Carolina is recommended as the most viable for a low-risk pilot, supported by a go-to-market action plan describing how A-to-Be can build credibility and secure procurements. Financial analysis indicates project viability is sensitive to traffic and revenue conditions and profitability remains positive.