Publicação
Investigation of the opportunity for foodnet Zrt. To launch a distributor branded coffee product in the Hungarian market - analysis of the domestic market and exploration of company resources
| Resumo: | This thesis investigates the potential of Foodnet Zrt. to launch a distributor-branded coffee product in the Hungarian market. The analysis includes a comprehensive examination of Foodnet's resources, as well as studies of the conditions of the Hungarian market. A target segment, product specifications, and a market entry strategy are developed using market data, consumer behaviour studies, and a competitive landscape analysis. The thesis concludes that a well-executed launch of a distributor branded coffee product can enable Foodnet to diversify its revenue streams and capitalise on market opportunities in Hungary. |
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| Autores principais: | Blüthmann, Johann Egon |
| Assunto: | Coffee Hungary Distribution Retail |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This thesis investigates the potential of Foodnet Zrt. to launch a distributor-branded coffee product in the Hungarian market. The analysis includes a comprehensive examination of Foodnet's resources, as well as studies of the conditions of the Hungarian market. A target segment, product specifications, and a market entry strategy are developed using market data, consumer behaviour studies, and a competitive landscape analysis. The thesis concludes that a well-executed launch of a distributor branded coffee product can enable Foodnet to diversify its revenue streams and capitalise on market opportunities in Hungary. |
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