Publicação
Business to Business Communication on Social Media Platforms
| Resumo: | The master's thesis is written in English. It consists of 6 chapters, an introduction, literature review, methodology, result, discussion, future work-limitations-conclusion and a list of references which comprises 39 sources. It contains 72 pages, which includes 2 figures and three tables. The Outcomes of the Master Paper: This thesis concentrates on how B2B Communication happens on Social Media platforms in different business industries. To estimate the communication between businesses on social media channels, the study analyses whether social media tools stimulate B2B communication in the case of different business institutions. It employed an interview qualitative approach in this investigation. A total of 8 employees from international companies participated in the research interview. The interviews were conducted in an online format, with the Zoom meetings dating from April to September 2023. The participants were from different international companies with distinctive organisational structures, cultures, vision and core values. Following the methodology, results and discussion are introduced. Future work and limitations are also included in this research paper. Overall, social media and digital marketing are growing exponentially and advantageous for both companies and collaborators. Visual content is indispensable for attracting the audience. Friendly customer interactions and well-known content creators lead to business success. Despite shortcuts, social media enables businesses to run effectively. It attracts attention and opens up job opportunities. Social media has a crucial part in B2B communication as it is becoming a chosen resource. Business communication heavily relies on partnerships for success. Finally, social media improves communication fundamentally and positively influences businesses and individuals. |
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| Autores principais: | Ismayilov, Chingiz |
| Assunto: | B2B B2B Communication Social Media Social Media Platforms SDG 8 - Decent work and economic growth SDG 17 - Partnerships for the goals |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The master's thesis is written in English. It consists of 6 chapters, an introduction, literature review, methodology, result, discussion, future work-limitations-conclusion and a list of references which comprises 39 sources. It contains 72 pages, which includes 2 figures and three tables. The Outcomes of the Master Paper: This thesis concentrates on how B2B Communication happens on Social Media platforms in different business industries. To estimate the communication between businesses on social media channels, the study analyses whether social media tools stimulate B2B communication in the case of different business institutions. It employed an interview qualitative approach in this investigation. A total of 8 employees from international companies participated in the research interview. The interviews were conducted in an online format, with the Zoom meetings dating from April to September 2023. The participants were from different international companies with distinctive organisational structures, cultures, vision and core values. Following the methodology, results and discussion are introduced. Future work and limitations are also included in this research paper. Overall, social media and digital marketing are growing exponentially and advantageous for both companies and collaborators. Visual content is indispensable for attracting the audience. Friendly customer interactions and well-known content creators lead to business success. Despite shortcuts, social media enables businesses to run effectively. It attracts attention and opens up job opportunities. Social media has a crucial part in B2B communication as it is becoming a chosen resource. Business communication heavily relies on partnerships for success. Finally, social media improves communication fundamentally and positively influences businesses and individuals. |
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