Publicação
Taking charge of your own music experience: streaming platforms and humanized technology: An approach for incorporating human emotions into music streaming platforms in order to improve customer engagement and recommendations
| Resumo: | In recent years, music streaming services have gained more and more visibility, opening room for music recommendations to play a key role on improving listeners’ satisfaction. Most studies focus on the use of algorithms to understand what listeners prefer without asking them directly. For a more meaningful experience, it would be appropriate to explore how users want their states of emotions to be understood. To fill this gap, this study investigates the possible effects of introducing a more humanized factor into Spotify which, using a chatbot paired with fundamental algorithms, could facilitate music recommendations. Experimental research methods based on behavioral and technical patterns have been carried out through a defined survey. The findings indicate that most people are open to the idea of adding a chatbot to Spotify's music recommendation platform, because it gives them a greater sense of control over their music experience, emotions and well-being. The study, however, falls short of what could be reflected due to a few Portuguese participants who have never interacted with Chatbots before. |
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| Autores principais: | Marques, Madalena Maria de Noronha Lopes e Silva |
| Assunto: | Music Streaming Services Spotify Algorithms User Experience Personalization Chatbot |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | In recent years, music streaming services have gained more and more visibility, opening room for music recommendations to play a key role on improving listeners’ satisfaction. Most studies focus on the use of algorithms to understand what listeners prefer without asking them directly. For a more meaningful experience, it would be appropriate to explore how users want their states of emotions to be understood. To fill this gap, this study investigates the possible effects of introducing a more humanized factor into Spotify which, using a chatbot paired with fundamental algorithms, could facilitate music recommendations. Experimental research methods based on behavioral and technical patterns have been carried out through a defined survey. The findings indicate that most people are open to the idea of adding a chatbot to Spotify's music recommendation platform, because it gives them a greater sense of control over their music experience, emotions and well-being. The study, however, falls short of what could be reflected due to a few Portuguese participants who have never interacted with Chatbots before. |
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