Publicação
Consumer attitudes towards green products in the fast-moving consumer goods category in Germany
| Resumo: | This paper examinesconsumer attitudes and buying behaviour regarding environmentally-friendly products in the Fast-Moving Consumer Goods sector in Germany to identify if there occurs an attitude-behaviour gap.It addresses thepotential role of the perceived price, perceived quality and credibility of green marketing claimsas moderatorsofthe attitude-behaviour relationship.The paper draws on data from a survey with a sample of 372participants. Theresultsrevealed positive attitudes toward green products, and the possibility of an attitude-behaviour gap,however, the moderating effects were insignificant. The findings underline the importance of further research on the gap between attitudes and behaviour in green purchasing. |
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| Autores principais: | Schramm, Lisa Sophia |
| Assunto: | Attitudes Consumer behaviour Green products Green consumer behaviour Green Ppurchasing Green consumption Attitude-behaviour Gap Fmcg |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This paper examinesconsumer attitudes and buying behaviour regarding environmentally-friendly products in the Fast-Moving Consumer Goods sector in Germany to identify if there occurs an attitude-behaviour gap.It addresses thepotential role of the perceived price, perceived quality and credibility of green marketing claimsas moderatorsofthe attitude-behaviour relationship.The paper draws on data from a survey with a sample of 372participants. Theresultsrevealed positive attitudes toward green products, and the possibility of an attitude-behaviour gap,however, the moderating effects were insignificant. The findings underline the importance of further research on the gap between attitudes and behaviour in green purchasing. |
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