Publicação
Fantôme an expansion plan
| Resumo: | This thesis applies Born Global (BG) theory to analyze the luxury mobile consumer industry and phone company start-up Fantôme, which recently launched its first luxury phone, the Arcane. Then a structured analysis, using weighted relevant indices, is made of a large selection of countries for suitability of expansion for Fantôme. Further analysis is performed from a short selection of the top ranking countries with two of these countries being deeply analyzed, resulting in a strategic marketing plan developed accordingly for the company. |
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| Autores principais: | Huang, Wen-Chieh |
| Assunto: | Company profile Expansion Fantôme |
| Ano: | 2018 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This thesis applies Born Global (BG) theory to analyze the luxury mobile consumer industry and phone company start-up Fantôme, which recently launched its first luxury phone, the Arcane. Then a structured analysis, using weighted relevant indices, is made of a large selection of countries for suitability of expansion for Fantôme. Further analysis is performed from a short selection of the top ranking countries with two of these countries being deeply analyzed, resulting in a strategic marketing plan developed accordingly for the company. |
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