Publicação
Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
| Resumo: | In a time where consumers have just faced a global pandemic and are now dealing with price inflation and war tension, this Work Project shed light on the effects of this scenario on the consumption habits of skincare amongst young consumers in Portugal. The findings of this research highlight the switch from make-up to skincare during the lockdown, the low perception of price changes in this category, and the rising need for highly personalized products to capture and retain consumers. |
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| Autores principais: | Cabral, Carolina Coelho de Oliveira |
| Assunto: | Skincare Mass market Consumer behavior Covid-19 Inflation Portugal |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | In a time where consumers have just faced a global pandemic and are now dealing with price inflation and war tension, this Work Project shed light on the effects of this scenario on the consumption habits of skincare amongst young consumers in Portugal. The findings of this research highlight the switch from make-up to skincare during the lockdown, the low perception of price changes in this category, and the rising need for highly personalized products to capture and retain consumers. |
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