Publicação
Internationalization project: cocktail team. in-depth analysis - Uk
| Resumo: | The aim of this paper is to pave the way for the internationalization a Cocktail Team, a Portuguese firm operating in the bar consulting industry. With this in mind an analysis of the Portuguese market for this sector was conducted as well as a firm analysis to assess their current situation and readiness for the project. Furthermore, multiple countries were analyzed, and four in-depth analyses were conducted resulting in the UK being chosen as the target market with the creation of an entry plan, involving a marketing and financial plan. A literature review was also conducted to complement the report. |
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| Autores principais: | Ribeiro, Fernando Joaquim De Almeida Marques Queirós |
| Assunto: | Internationalization Small firms Uk Market selection Market entry International business and strategy |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The aim of this paper is to pave the way for the internationalization a Cocktail Team, a Portuguese firm operating in the bar consulting industry. With this in mind an analysis of the Portuguese market for this sector was conducted as well as a firm analysis to assess their current situation and readiness for the project. Furthermore, multiple countries were analyzed, and four in-depth analyses were conducted resulting in the UK being chosen as the target market with the creation of an entry plan, involving a marketing and financial plan. A literature review was also conducted to complement the report. |
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