Publicação
Cross-generational perspectives on purpose - generations y and z in Germany
| Resumo: | The term "Purpose Generation" increasingly characterizes Millennials and Generation Z, whose entry into the workforce reshapes organizational priorities towards value-driven employment. This study explores cross-generational perspectives on individual purpose within Germany's FMCG sector. Through 12 semi-structured interviews, it examines how both generations perceive and apply purpose. While both generations emphasize the importance of purpose in life and work, they differ in influences and application: Gen Z focuses on personal achievements and pivotal life events, while Millennials are motivated by curiosity and family. This research addresses a critical gap in literature by exploring these lived experiences and perceptions. |
|---|---|
| Autores principais: | Drach, Stefanie Isabel |
| Assunto: | Generation z Millenials Generational analysis Individual purpose |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1865920620636667904 |
|---|---|
| author | Drach, Stefanie Isabel |
| author_facet | Drach, Stefanie Isabel Drach, Stefanie Isabel |
| author_role | author |
| contributor_name_str_mv | Cardoso, Elizabete RUN |
| country_str | PT |
| creators_json_str | [{\"Person.name\":\"Drach, Stefanie Isabel\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Cardoso, Elizabete RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Drach, Stefanie Isabel |
| datacite.date.Accepted.fl_str_mv | 2024-06-20T00:00:00Z |
| datacite.date.available.fl_str_mv | 2028-06-07T00:00:00Z |
| datacite.date.embargoed.fl_str_mv | 2028-06-07T00:00:00Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| datacite.subjects.subject.fl_str_mv | Generation z Millenials Generational analysis Individual purpose |
| datacite.titles.title.fl_str_mv | Cross-generational perspectives on purpose - generations y and z in Germany |
| dc.contributor.none.fl_str_mv | Cardoso, Elizabete RUN |
| dc.creator.none.fl_str_mv | Drach, Stefanie Isabel |
| dc.date.Accepted.fl_str_mv | 2024-06-20T00:00:00Z |
| dc.date.available.fl_str_mv | 2028-06-07T00:00:00Z |
| dc.date.embargoed.fl_str_mv | 2028-06-07T00:00:00Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/178598 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| dc.subject.none.fl_str_mv | Generation z Millenials Generational analysis Individual purpose |
| dc.title.fl_str_mv | Cross-generational perspectives on purpose - generations y and z in Germany |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | The term "Purpose Generation" increasingly characterizes Millennials and Generation Z, whose entry into the workforce reshapes organizational priorities towards value-driven employment. This study explores cross-generational perspectives on individual purpose within Germany's FMCG sector. Through 12 semi-structured interviews, it examines how both generations perceive and apply purpose. While both generations emphasize the importance of purpose in life and work, they differ in influences and application: Gen Z focuses on personal achievements and pivotal life events, while Millennials are motivated by curiosity and family. This research addresses a critical gap in literature by exploring these lived experiences and perceptions. |
| dirty | 0 |
| eu_rights_str_mv | embargoedAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/c4e45c2c-ef62-4276-8943-1d5b33a77e33/download |
| id | run_b03fc00bbb78df32e7e6dbceebfaa002 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/178598 |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/178598 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Drach, Stefanie Isabel |
| publishDate | 2024 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThe term "Purpose Generation" increasingly characterizes Millennials and Generation Z, whose entry into the workforce reshapes organizational priorities towards value-driven employment. This study explores cross-generational perspectives on individual purpose within Germany's FMCG sector. Through 12 semi-structured interviews, it examines how both generations perceive and apply purpose. While both generations emphasize the importance of purpose in life and work, they differ in influences and application: Gen Z focuses on personal achievements and pivotal life events, while Millennials are motivated by curiosity and family. This research addresses a critical gap in literature by exploring these lived experiences and perceptions.application/pdfpt_PTCross-generational perspectives on purpose - generations y and z in GermanyDrach, Stefanie IsabelCardoso, ElizabeteHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2037253012024-06-202024-06-072028-06-07T00:00:00Z2024-06-20T00:00:00ZHandlehttp://hdl.handle.net/10362/178598http://purl.org/coar/access_right/c_f1cfembargoed accessGeneration zMillenialsGenerational analysisIndividual purpose1368733 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_f1cfapplication/pdffulltexthttps://run.unl.pt/bitstreams/c4e45c2c-ef62-4276-8943-1d5b33a77e33/download |
| spellingShingle | Cross-generational perspectives on purpose - generations y and z in Germany Cross-generational perspectives on purpose - generations y and z in Germany Drach, Stefanie Isabel Generation z Millenials Generational analysis Individual purpose Drach, Stefanie Isabel Generation z Millenials Generational analysis Individual purpose |
| status | NEW |
| subject.fl_str_mv | Generation z Millenials Generational analysis Individual purpose |
| title | Cross-generational perspectives on purpose - generations y and z in Germany |
| title_full | Cross-generational perspectives on purpose - generations y and z in Germany |
| title_fullStr | Cross-generational perspectives on purpose - generations y and z in Germany Cross-generational perspectives on purpose - generations y and z in Germany |
| title_full_unstemmed | Cross-generational perspectives on purpose - generations y and z in Germany Cross-generational perspectives on purpose - generations y and z in Germany |
| title_short | Cross-generational perspectives on purpose - generations y and z in Germany |
| title_sort | Cross-generational perspectives on purpose - generations y and z in Germany |
| topic | Generation z Millenials Generational analysis Individual purpose |
| topic_facet | Generation z Millenials Generational analysis Individual purpose |
| url | http://hdl.handle.net/10362/178598 |
| visible | 1 |