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Cross-generational perspectives on purpose - generations y and z in Germany

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Detalhes bibliográficos
Resumo:The term "Purpose Generation" increasingly characterizes Millennials and Generation Z, whose entry into the workforce reshapes organizational priorities towards value-driven employment. This study explores cross-generational perspectives on individual purpose within Germany's FMCG sector. Through 12 semi-structured interviews, it examines how both generations perceive and apply purpose. While both generations emphasize the importance of purpose in life and work, they differ in influences and application: Gen Z focuses on personal achievements and pivotal life events, while Millennials are motivated by curiosity and family. This research addresses a critical gap in literature by exploring these lived experiences and perceptions.
Autores principais:Drach, Stefanie Isabel
Assunto:Generation z Millenials Generational analysis Individual purpose
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso embargado
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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