Publicação
Market entry evaluation for Praava Health in South and Southeast Asia: strategic analysis for a potential expansion into Indonesia
| Resumo: | This thesis evaluates the potential expansion of Praava Health, an innovative healthcare provider from Bangladesh, into South and Southeast Asia, focusing on Malaysia as the most promising market. Utilizing a mixed-methods approach, the study integrates qualitative insights and quantitative analysis through close collaboration with Praava Health’s CEO Sylvana Sinha, expert interviews and frameworks like PESTLE and Porter's Five Forces. The findings highlight Malaysia’s robust private healthcare sector, growing digital health market, and favorable regulatory environment, which align with Praava's strengths. Despite potential opportunities, challenges such as market competition and financial constraints are addressed. Recommendations propose strategic partnerships, targeted marketing, and optimized pricing to maximize entry success and address Praava’s growth limitations. |
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| Autores principais: | Fingerhut, Jan Heinrich |
| Assunto: | Healthcare market expansion Expansion strategy Praava Health Indonesia Pakistan Malaysia Sri Lanka Bangladesh |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This thesis evaluates the potential expansion of Praava Health, an innovative healthcare provider from Bangladesh, into South and Southeast Asia, focusing on Malaysia as the most promising market. Utilizing a mixed-methods approach, the study integrates qualitative insights and quantitative analysis through close collaboration with Praava Health’s CEO Sylvana Sinha, expert interviews and frameworks like PESTLE and Porter's Five Forces. The findings highlight Malaysia’s robust private healthcare sector, growing digital health market, and favorable regulatory environment, which align with Praava's strengths. Despite potential opportunities, challenges such as market competition and financial constraints are addressed. Recommendations propose strategic partnerships, targeted marketing, and optimized pricing to maximize entry success and address Praava’s growth limitations. |
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