Publicação
Turning Sumol into a worldwide brand for local consumers in the French market - place and distribution
| Resumo: | Sumol’s current challenge is to strengthen its position in the French market. The brand is distributedvia ethnical retailers, serving mostly the Portuguese community in France. Yet to reach the goal of becoming a world-wide brand for the local consumer in the French market, Sumol needs to adapt its positioning, business model, marketing mix and communications plan according to the specific needs and preferences of the French target. Hence, the paper presents a solution and its financial impact, based on findings from secondary and primary research. |
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| Autores principais: | Torgal, Duarte Janz Guerra Da Silva |
| Assunto: | Sumol France Carbonates industry Place Distribution Marketing channels |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Sumol’s current challenge is to strengthen its position in the French market. The brand is distributedvia ethnical retailers, serving mostly the Portuguese community in France. Yet to reach the goal of becoming a world-wide brand for the local consumer in the French market, Sumol needs to adapt its positioning, business model, marketing mix and communications plan according to the specific needs and preferences of the French target. Hence, the paper presents a solution and its financial impact, based on findings from secondary and primary research. |
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